REAL CELEB STORIES: The viral launch video for Old Navy's SuperModelquins Campaign
REAL CELEB STORIES: The viral launch video for Old Navy's SuperModelquins Campaign
An overview of the entire campaign and its many touchpoints
Old Navy's Weekly coupon-hunting site: OldNavyWeekly.com (ie: a year and a half of my life)
OldNavyWeekly.com won a 2009 Bronze Clio in the Content and Contact category
We also created “Life on Display” a 40-page tell-all about the Modelquins.
The book is an internal guide to the campaign and has everything from bios on each of the mannequins
to the do’s and dont’s of their public appearances.
Click here to download and read the whole darn thing.